Overview

The client is a leading B2B sales insights company, they wanted to solve the problem of getting real-time insights on CXOs of some of their key customer accounts.

 

Problem Statement

Here are some challenges that the client was facing:

• Absence of a 360-degree customer view
• Unable to find underlying patterns in customer data
• Unable to do cohort analysis based on Gender, Education, Past employer, Skills etc.
• The client wanted to develop a lookalike model but was unable to do so

Solutions

• Navigation Module: Navigates to the respective URL for data extraction.
• Data Extraction Module: Extracts data related to key parameters about CXOs and returns the value to the AWS RDS, the data extraction frequency can be set based on the business requirement.

Business Impact

• 360-degree customer view
• Able to find underlying patterns in customer data
• Able to do cohort analysis based on Gender, Education, Past employer & Skills etc
• Lookalike model to identify CXOs and clients with similar attributes